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chalielle
We mostly don't use Amazon, only for digital distribution with proxy use, but some people buy e.g. electronics on American Amazon and ebay. Most of internet sales are made with use of auction site called allegro.pl or with smaller Polish internet stores, and we use price comparing sites like skapiec.pl and ceneo.pl to decide where to to buy.

About internet sevices - you're asking about ads companies? Most of Polish web is taken by Google AdSense and polish gemius.pl - at least that's what I feel, have no serious evidence for this. But you need to know that a lot of polish users prolly will use adBlock too.

Don't be the product, buy the product!

Schweinderl